Who's watching the 2012 London Olympics?

NBC released today that more than 200 million viewers across the US have tuned in for the first 11 days of the Olympics.  That’s seven out of 10 Americans that have watched the games so far.  Through 11 days, 202.6 million people have watched the Olympics on the networks of NBCUniversal, 2.8 million more than Beijing (199.8) through the same time period.

That begs the question- where in the US are all of these viewers?  You may not be surpirsed to discover that the Olympic viewing trends also follow the trends of the US's healthiest regions:

HIGHEST RATED BY TIME ZONE (THROUGH 11 DAYS):

Mountain 21.8/38 Pacific 20.1/38 Central 20.0/34 Eastern 19.0/32

11-NIGHT METERED MARKET AVERAGE:

1. Salt Lake City			26.6/47
2. Milwaukee			24.4/41
3. Kansas City			24.2/40
4. Denver			23.8/45
5. Columbus, OH			23.3/39
6. Norfolk			23.1/36
7. Indianapolis			22.7/38
8. San Diego			22.5/40
9. Richmond			22.1/35
10. West Palm Beach			21.9/36
11. Albuquerque-Santa Fe			21.5/36
12. Minneapolis-St. Paul			21.4/41
13. Austin, TX			21.3/39
14. Portland, OR			21.1/38
T15. Oklahoma City			21.0/43
T15. Sacramento			21.0/34
17. Nashville			20.9/39
18. Ft. Myers-Naples			20.8/32
19 Atlanta			20.8/37
20. St. Louis			20.6/34

NBCUniversal, presenting its 13^th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.